Domain Name Availability

There are several factors which positively or negatively effect the potential value of a domain name. The first, is availability. As the best names are spoken for, the price can be determined by how badly the buyer wants to buy and how badly the seller wants to sell. The second way to determine how much a domain is worth are the present or possible uses. For example: If you are a realtor, a domain such as realestate.com would be worth far more to you than say "icansellyourdirt.com." The primary reason of course, is since realtors can profit more from a good site, they should have to pay more for a good name. This is common sense.

Endings (such as ".com," ".net," ".org," etc.) influence domain value. ".com," as a rule, is much better than anything else. Perhaps because it was the first ending used on a mass level and it is more widely recognized than ".net," ".org," or any others. Further, ".net" is more valuable than ".org," and so on.

When a name is short and memorable it effects price. For instance www.football.com is more valuable than www.fkickit.com. www.football.com makes sense and is more valued even though it only has one more digit. Specifics vs. generalities can be a difficult factor to consider for domain value. Specifics and generalities can be both good and bad - www.California.com would be of higher value than www.Nepal.com because California can be used by a person living in the state or country of California, while not many people use the Internet in the country of Nepal. General things like www.computer.com will be worth more than www.slug.com even though the word slug is a lot shorter than computer - www.computer.com has more potentially profitable uses. Conversely, if you have a product or service that is very specific and you want to market it that way, you may desire a domain name that focuses specifically on your product.

The last factor of worth is present domain development. Development too, can be a positive and negative factor. Most buyers want to buy a domain that is clean or has never been used. For example, would you rather live in: a house that was just built or a house built 40 years ago with a leaky roof, flickering lights and stained walls?

The same is true of a domain. Most people won't want to buy a domain that was a result of a failed business attempt. Besides having already failed in business, the site may also have unrelated rumors, search-engine submissions, newsgroup articles, etc., floating around the net which you may not want to be connected with.

A site that is doing good business and making money confuses me as to why it would be for sale, but it does happen. Just keep your eyes open. Clean, fresh, "new" domains with an understandable object, are simply the best, and the best domains are exactly what we have to offer.

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